The imotive experts and Car dealers work closely together since 1996. We then realised, that the most important function in the industry, namely the profitable selling had hardly been supported by method and IT-systems. imotive VMP solutions have been developed together with our trade partners to increase the revenue of the Car dealers.

VMP goes far beyond the previously existing approach of dealer-management and finance controlling systems, which showed, what had been reached in the past. But the most important revenue drivers in the car dealerships were being ignored or rarely acknowledged. VMP on the other hand is leading exactly to the main question: "Why has this been reached?" Standby times on the yard, discounts, and trade-ins are daily evaluated. VMP makes it possible for management to react immediately to these results by means of margin control and provisions. The car dealerships will proactively work towards profit increase.

The revenue and market relevant factors of VMP are the focus point and can be easily supervised and directly influenced. Because VMP was developed in a practical set-up it will be easy to implement in a car dealership. All persons involved in sales, like CEO, Sales Manager etc., will benefit by VMP. Everyone realises how he will be able to contribute and participate in the success of the business through a performance orientated system of provisions. The goals of all the participants will be in accord with the client's goals. VMP combines thus modern sales motivation with a simple to operate IT-system that is flexible to be modified and to accommodate future changes. A change of thought results: sales persons become entrepreneurs in the company.

The concept for VW/Audi branches presented in this white paper was developed in a two- and a half- year test period at Audi-Centre-Ingolstadt. We would like to thank all employees of AZI that contributed their knowledge, ideas and time in aid of the VMP.

VMP combines the base pocess:
"Sale Control and Customer Bonding"